shel99 Privacy Policy

1 Introduction

This Privacy Policy ("Policy") is issued by shel99 ("shel99", "we", "us", "our") and applies to all personal data collected through your use of the shel99 website at shel99.net and all associated services, including sports betting, live casino, online slots, account management, and customer support interactions.

shel99 is committed to protecting the privacy and security of your personal information. This Policy explains what data we collect, why we collect it, how we use and protect it, and what rights you have in relation to your personal data. We encourage you to read this Policy carefully before using the shel99 platform.

By registering an account on shel99 or continuing to use the platform, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read together with our Terms & Conditions.

2 Personal Data We Collect

shel99 collects personal data from you in the following categories:

shel99 does not knowingly collect sensitive personal data (such as racial or ethnic origin, religious beliefs, or health data) except where strictly required for responsible gaming compliance purposes, such as confirming a self-exclusion request.

3 How We Use Your Personal Data

shel99 uses the personal data we collect for the following purposes:

• Account Management: To create, verify, and manage your shel99 account, including processing your registration and authenticating your identity at login.
• Service Delivery: To provide the shel99 platform services — sportsbook, live casino, slots, and wallet functions — and to process your bets, deposits, and withdrawals.
• Identity Verification (KYC): To comply with our licensing obligations, shel99 verifies the identity and age of account holders. This is a regulatory requirement, not optional. Players under the age of 21 are not permitted to hold a shel99 account.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, abuse of promotions, and other prohibited conduct on the platform.
• Customer Support: To respond to your queries, complaints, and requests via live chat and email.
• Responsible Gaming: To monitor gaming behaviour, implement responsible gaming tools such as deposit limits and self-exclusion, and to fulfil our duty of care obligations under licensing requirements.
• Platform Improvement: To analyse usage patterns and technical performance data to improve the shel99 platform, fix issues, and develop new features.
• Marketing Communications: To send you promotional communications about shel99 offers and bonuses, subject to your marketing preferences. You may opt out at any time.
• Legal Compliance: To comply with applicable laws, regulations, licensing conditions, and lawful requests from regulatory authorities.

4 Legal Basis for Processing

shel99 processes your personal data on one or more of the following legal bases:

• Contractual Necessity: Processing required to perform our obligations to you under the Terms & Conditions — including account creation, transaction processing, and service delivery.
• Legal Obligation: Processing required to comply with applicable laws, licensing conditions, anti-money laundering regulations, and tax reporting obligations.
• Legitimate Interests: Processing for the purposes of fraud detection, platform security, responsible gaming monitoring, and business analytics, where such interests are not overridden by your privacy rights.
• Consent: Processing for optional marketing communications, where you have given us your express consent. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

5 Data Sharing & Third-Party Disclosure

shel99 does not sell your personal data to third parties. We share your personal data only in the following limited circumstances:

• Payment Processors: Your financial data is shared with payment service providers — including Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, and other banking and e-wallet partners — to the extent necessary to process your deposits and withdrawals.
• Identity Verification Services: We may share identity documents and related data with licensed KYC verification providers to fulfil our age and identity verification obligations.
• Gaming Platform Providers: Technical usage data and game interaction data may be shared with our game software providers for the purposes of game performance, fairness auditing, and dispute resolution.
• Regulatory Authorities: shel99 is required to disclose player data to licensing authorities, financial intelligence units, and law enforcement agencies upon receipt of a valid legal order or where required by our licensing conditions.
• Group Companies: shel99 may share data within its corporate group for internal administrative and compliance purposes, subject to equivalent data protection standards.

All third parties with whom shel99 shares personal data are contractually required to handle that data in accordance with applicable data protection law and to implement appropriate security measures.

6 Data Retention

shel99 retains your personal data for as long as necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable law or licensing conditions. In practice, this means:

• Active Account Data: Retained for the duration of your account with shel99.
• Transaction Records: Financial transaction records are retained for a minimum of 5 years from the date of the transaction, in accordance with anti-money laundering and gaming licensing requirements.
• KYC Documents: Identity verification documents are retained for a minimum of 5 years following account closure.
• Support Correspondence: Live chat transcripts and email records are retained for up to 3 years from the date of the interaction.
• Closed Account Data: Following account closure, your core account data is retained for the minimum periods required by law and then securely deleted or anonymised.

7 Cookies & Tracking Technologies

shel99 uses cookies and similar tracking technologies on the platform. Cookies are small data files stored on your device that help the platform function correctly and improve your experience.

shel99 uses the following categories of cookies:

• Strictly Necessary Cookies: Required for the platform to function. These include session authentication cookies and security tokens. These cookies cannot be disabled without preventing access to the platform.
• Functional Cookies: Used to remember your preferences — such as your chosen language or display settings — so you don't have to reset them each visit.
• Analytical Cookies: Used to understand how players use the shel99 platform — which pages are visited most, where users encounter issues, and how platform performance can be improved. These cookies collect anonymised or aggregated data only.

shel99 does not use advertising or profiling cookies that track your activity across third-party websites. You can manage cookie preferences through your browser settings, noting that disabling strictly necessary cookies may prevent you from accessing the platform.

8 Your Data Rights

Subject to applicable law, you have the following rights in relation to your personal data held by shel99:

• Right of Access: You may request a copy of the personal data shel99 holds about you.
• Right of Rectification: You may request correction of inaccurate or incomplete personal data.
• Right of Erasure: You may request deletion of your personal data where shel99 has no continuing legal basis to retain it. Note that legal and regulatory retention obligations may limit the scope of this right.
• Right to Restrict Processing: You may request that shel99 restrict the processing of your personal data in certain circumstances.
• Right to Object: You may object to processing based on our legitimate interests and to direct marketing communications at any time.
• Right to Data Portability: Where processing is based on consent or contractual necessity and carried out by automated means, you may request your data in a commonly used, machine-readable format.

To exercise any of these rights, please contact the shel99 support team via live chat or email at [email protected]. We will respond to data rights requests within the timeframes required by applicable law — typically 30 days from receipt of a valid request.

9 Data Security

shel99 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the shel99 platform;
• Encrypted storage of sensitive data, including payment method details and identity documents;
• Access controls limiting internal access to personal data to authorised personnel only, on a need-to-know basis;
• Regular security assessments and penetration testing of the shel99 platform infrastructure;
• Incident response procedures for detecting, managing, and notifying affected parties in the event of a data breach, as required by applicable law.

Whilst shel99 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the security of your own device and shel99 account credentials.

10 Children & Minors

shel99 strictly prohibits the use of its platform by persons under the age of 21. shel99 does not knowingly collect personal data from individuals under the age of 21. If shel99 becomes aware that personal data has been collected from a minor, that account will be immediately suspended, any associated funds will be returned (net of any bonuses), and the personal data will be deleted.

If you have reason to believe that a minor has registered a shel99 account, please contact our support team immediately at [email protected]. shel99 takes underage gambling extremely seriously and will take prompt action upon receiving any such report.

11 International Data Transfers

shel99 operates on infrastructure that may be located in jurisdictions outside of Malaysia. Where your personal data is transferred outside Malaysia, shel99 ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to that required under the laws of Malaysia. Such safeguards may include contractual clauses with data recipients or adherence to recognised data transfer frameworks.

For further information about the safeguards applied to international data transfers from shel99, please contact our support team.

12 Changes to This Privacy Policy

shel99 reserves the right to update this Privacy Policy at any time. Material changes will be communicated to registered account holders via the email address associated with their account or via a notice on the shel99 platform prior to the changes taking effect.

The date of the most recent update is indicated at the top of this Policy. Your continued use of the shel99 platform following publication of an updated Privacy Policy constitutes your acceptance of the revised Policy. If you do not accept the updated Policy, you should cease using the platform and contact our support team to close your account.

13 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by shel99, please contact our support team:

• Live Chat: Available 24/7 via the shel99 platform — the fastest way to reach our English-speaking support team.
• Email: [email protected]

For formal data rights requests or privacy-related complaints, please contact us in writing via email with the subject line "Privacy Request" or "Privacy Complaint" as applicable. We will acknowledge receipt of your request promptly and provide a substantive response within the legally required timeframe.